The play-on-words; there is so much joy for me in finding the right words, tone of voice and essence!

Within my coaching business Bending Perspective. I talk to a lot people who share beautiful words about their business or profession, but at which point do these words come together and become meaningful? I love supporting them in becoming concise and catching the nuance. My unique quality is to quickly drill down to the essence of the all-encompassing facets of an individual or organisation and capture this in its essence. Playful with words and seeing the twinkle in their eyes when you strike a chord, brings a smile to my face!

My idea behind communication is to create an emotional reaction, it’s about the way it makes people feel. Less about what you do, how you do it, more about triggering a certain response. Why else broadcast your message? I love the process of asking questions, diving deeper to understand the message and playing with words to try out what resonates. I can work independently in reviewinig texts as well as setting up messages from scratch. My approach is focused on the ‘less is more’ principle, creating that sweet spot with a few words and hitting the essence.

Interested to play-on-words? 
As a native speaker in both Dutch & English I am available in both langauges for copywriting opportunities.